About Instapure

Instapure Brands, Inc. is a privately held company based at the foothills of the Rocky Mountains in Loveland, Colorado. We are customer and partner focused, with a resolve to be good corporate citizens. We are employee focused, with a resolve to provide a great working environment while driving excellence.

We believe in providing our customers a variety of filtration options to meet specific filtration needs at a price that fits their need, rather than a one-size-fits-all approach.

Instapure was the first tap water filtration system, invented in 1975 by Waterpik. Since then, innovation of Instapure filters has led the industry. Our first carbon based filter provides essential reduction of chlorine, while improving taste and reducing offensive odors.

For more advanced filtration, Instapure incorporated carbon block filters that remove 99.99% of microbial cysts including Giardia and Cryptosporidium. The newest Instapure technology contains a sophisticated carbon block with maximum reduction of more than 50 contaminants - unsurpassed in the water filtration market.

With over 30 years of innovation in water filtration and a broad international patent portfolio, the company is a leading member of the water community that includes NSF and Water Quality Association.

Today Instapure is an independent brand distributed in more than 30 countries worldwide.